Finding Focus

You may have noticed that Shutter Jewellery has gone a bit leafy recently. 🌿 Here’s why.

I began making jewellery from my photographs nearly 3 and a half years ago now. I have been releasing designs as they are finished, some on a common theme, some completely randomly – images simply picked purely on their desirability and ability to work well on a tiny scale. Certain collections seemed to come together all by themselves and more often than not come from a natural rather than an urban habitat. With so much more of the natural world to explore it seems I’ve found my focus. Pun 100% intended.

What’s even better is how much you seem to love it too. My fern leaf design has been far and away my most popular as well as one of my most long lived, having first used it in costume pieces right at the beginning. This is why I’ve adopted it – or rather you lovely customers have – as the little flag for Shutter Jewellery’s new direction :

Last year’s Butterfly collection was a real eye opener at how much you value the sustainability of using a photograph and not a flower or a real butterfly while achieving the same effect. I spoke to many people who came by my stall at events last year. Many were attracted to my statement butterfly pieces and commented how beautiful they are, but with an air of caution… “They aren’t real butterflies are they?” Relieved when I explained they were not. I was amazed also that this even extended to the flower jewellery, some customers commenting that they were pleased I didn’t pick real flowers to use in my charms.*

It stands to reason that if I’m respecting nature as I am, plastic packaging is a no no. I’m so pleased that nearly every day I see an Instagram post from another business that has gone plastic free. This is no mean feat and they should be congratulated. It’s so sad that plastic is the norm and it now takes effort and cost to avoid it. For this reason it’s lot easier and quicker for small businesses to implement than large businesses but hopefully if we set the example, the big boys will follow suit and we might be able to save our natural world and give me a chance to photograph it all. 😍

I’m nearly there on the plastic free thing, I’m no longer buying plastic packaging but I recycle plastic packaging that has been used to send supplies to me. It seems the logical thing to reuse it rather that throw it away in disgust, so if you order something from me please reuse again – after all this stuff was designed to last forever. That doesn’t always have to be a problem.

My favourite bird, Rio. This is her ‘I’m a good parrot’ look. This is my ‘No you’re not’ look.

I’m currently working on a new collection based on another type of winged creature with an awesome palette of colours and patterns. You guessed it, an avian theme. I’ve been asking what your favourite feathered friends are so head over to Instagram or Facebook to join the discussion or comment below. I’ve already had some amazing suggestions.  Thank you! 💚

One more thing, I’ve recently opened my VIP mailing list, so if you want to be in the know about new items first, please do go ahead and join here. You can of course unsubscribe at any time.

 

*Of course, there are many jewellery makers who do use real butterfly wings and flowers in their work and, no, they do not go around killing butterflies and pulling up handfuls of wildflowers. I’m not trying to make a comment on anyone’s else’s work!

Why shopping small is so important to me

I’ve been a supporter of the ‘Just a Card’ campaign since hearing about it on Twitter a little while ago. The idea is to spread the word that even the smallest of purchases matter hugely to small businesses.  Whether it be a card, badge or other item that only cost a few pounds, those few pounds from everyone who walks in the door can be the difference from a shop staying open and closing forever.

R.I.P Purple & Black

Supporting of small shops is very close to my heart having built up and lost my own alternative gift shop in a very short space of time. The frustrating thing is I had a group of regular, really enthusiastic customers that completely loved what I was doing, but they didn’t act or spread the word quick enough.
A good few years on with the power of social media it’s so much easier to get the word out about great products and businesses, and, crucially, free. So if you love a shop, designer or even your local butcher, baker or candlestick maker – tell everyone and use them. Often! It might be easier for businesses to reach their customer than when I was doing it but with ever growing rent, rates and a billion other costs being thrown at them it’s tougher than ever. My partner now has a high street print and IT shop so once again, our household relies on two small businesses to keep ticking over. Will we ever learn? No. Because we love what we do.

I design and make my jewellery from my home studio and sell through a cooperative gallery, The Art Shed, online through Etsy and also through a handful of the most wonderful quirky independent shops and galleries run by amazing people. The prompt for this post came when I learned this week that one former stockist had recently closed it’s doors and another has been forced to close at the end of the month. This makes me truly sad. It makes me want to go into my local Tesco superstore and march all those people in that greeting card aisle out and down the road to their nearest independent instead!

Being part of a cooperative, I get the best of both worlds. It’s like having a little bit of my own shop again as well as an outlet to sell my work. We sell items costing £1 and items costing £1000. Sometimes I think people feel embarrassed spending just a pound or two but if I told you that some days, gift shops get through that day ONLY selling cards then you see the importance. I want to give every single customer a little hug, but don’t because that would surely guarantee I’d never see them again.

Here’s a few of the small businesses mentioned:
The Art Shed, The Medicine Garden, Cobham, Surrey.
Click, Save & Print, Walton on Thames, Surrey.

If you want to see all the amazing shops that sell Shutter Jewellery see here.
Check out the Just a Card campaign here.

And to prove this isn’t just for personal plugs, here are a few small businesses I have absolutely no affiliation with, but I’d be pretty devastated if they ceased to exist:
Pug and Puffin, Lyme Regis : Funky dog stuff
Juju, Brighton : Amazing quirky clothing
Sophie’s Chocolates, Chesham : Chocolate only for people called Sophie(!)
The Dough Shack, various locations : THE best pizza
Khao Sarn, Walton on Thames : THE best Thai
The Simon Drew Gallery, Dartmouth : My favourite illustrator, with the best puns
Pixxie Rose on Etsy : Handmade clothing in insane fabrics
RichardsonRichardson on Etsy : Acrylic jewellery (my best friend and I want about 70% of their collection between us) 
Littlehampton Exotics : Great reptile shop, of which so many have closed in the last few years
Pampered Pets, Hersham : Where my mutt gets his hair chopped.